Digital Signage Software

Digital signages use technologies such as LCD, LED and Projection to display content(information, images, video, streaming media, and information.) Found in public kiosks, transportation systems, stadiums, hotels, etc. they provide wayfinding, exhibitions, marketing and outdoor advertising services. They can also be interactive using touch screens, sensors or QR codes.

Along with the hardware, it also includes the content and a content management software system. The market for digital signage is a multibillion one and is expected to reach over USD 27 billion by 2022.

There are unlimited uses of digital signage in various fields from education, retail, public spaces, in meetings/conventions etc. Some of the most common applications of digital sign:

1. Public information – news, weather, and traveler information.

2. Internal information - corporate messages, such as health & safety items,

3.Advertising and Promotion – promoting products or services

4.Brand building – in-store digital sign to promote the brand

5.Influencing product or brand decision-making - Signage at the point of sale designed to influence choice

6.Enhancing customer experience – applications include the reduction of perceived wait time in bank queues etc.

7.Navigation – with interactive screens (in tourist attractions, museum)

8.Reservations – small, interactive screens on walls or desks that allow employees to reserve the space for a limited time.

Digital signage software can be downloaded on premises or it can be located on the cloud. It communicates with the hardware or display devices which can run on several different operating systems. It manages the everchanging content – whether playback or interactive or looping etc.

It also lets you monitor the health of the display devices and get other information (say user -input data in the case of interactive devices, for making reports etc.)

What to look for when purchasing Digital signage software

The best signage digital software is:

1. An easy to use content management solution

2. Intuitive and does not require a lot of training

3.Cloud Based – Letting you log in and access/change content from anywhere

4.Secure – Offering industry standard encryption

5.Accessible – both geographically across multiple devices, across multiple users ( if your company has more than one person/office accessing the software)

6.Cost Effective and Scalable – Depending on your scale of use, offers you multiple levels of paid plans allowing you the option to scale up or down depending on business needs.

7Support & Maintenance – Offer support online, on call and via email  at all times. Also provide regular software updates to fix bugs.

Digital signage is more economical, quick and easy compared to traditional signage. From public sector firms to transportation, education etc. , many fields are embracing digital signage.

So consider using the best signage digital hardware and software for your business needs.